Norwich City pledges to forever ditch ‘betting brand’ shirt sponsorship deals
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In the United Kingdom and Championship football club Norwich City has reportedly announced that it will ‘never again have a betting brand’ serve as the principal sponsor of its match-day shirts and now intends to ‘almost self-regulate’ when it comes to choosing such partners.
According to a Tuesday report from a source, the English side last month cancelled a new season-long ‘front-of-shirt’ sponsorship deal with the Asia-facing online sportsbetting brand at BK8 after only three days. This decision purportedly came after the new partner was found to be utilizing highly sexualized images of young women in its social media promotions that would almost surely have been banned by the United Kingdom’s Advertising Standards Authority watchdog.
Local link-up:<…