FIFA World Cup final follows Superbowl in popularity among US bettors, beating NBA and NHL
According to data from GeoComply, the geolocation and fraud specialist, the FIFA World Cup final between Argentina and France is considered the second most popular sports match of the year by bettors in the United States.
Transaction levels:
The World Cup thrilling match accomplished 7.9 million geolocation transactions, which is far below the Superbowl’s figure standing at 23.5 million, however at a significantly higher level than 4.8 million transactions of the NCAA March Madness Final and 5.1 million geolocation checks of the final game of the NBA season.
The figures show that Americans are interested in soccer much more than expected. Sam Basile, GeoComply VP of Business Developm…